FTONEWS.com PROMOTES INVESTMENT INITIATIVE COMBINING CIVIC PARTICIPATION AND ACADEMIC SCHOLARSHIP VALUES
Online-only newspaper and businesses, individuals & organizations join in aiding higher learning pursuits
A program extending a portion of advertising investment dollars into scholarship opportunities for college-bound residents of Franklin Township has been established by FTONEWS.com, the online newspaper serving a most affluent community within Marion County, Indianapolis, Indiana.
The "Community Partner Program" is available to any reputable business, organization or individual interested in tapping into the ever-expanding Franklin Township consumer-spending base. The township is comprised of 40,000-plus residents, representing more than 14,000 households. By 2020, the population figure is expected to exceed 54,000 residents.
Participation in the "Community Partner Program" provides an online opportunity not only for advertising exposure on a most unique community web site, but incorporates involvement in an initiative that matches financial contribution with educational needs of selected students.
The "Community Partner Program" promotes civic participation & academic scholarship in the following manner:
- 5% of the revenue invested in FTONEWS.com's "Community Partner Program" is earmarked for "Scholarship Contribution" and accumulates in a fund for annual student scholarship distribution.
- FTONEWS.com matches the 5% "Scholarship Contribution" created by "Community Partner Program" participants through their investments.
- "Community Partner Program" scholarships are awarded to graduating high school students who reside in Franklin Township and attend either Franklin Central High School or Lutheran High School. Other criteria for scholarship eligibility are established by members of an FTONEWS.com "Scholarship Panel" representing advertising investment participants.
- Scholarship recipients and "Community Partner Program" participants are recognized annually.
Launched in late April of 2004, FTONEWS.com quickly has demonstrated its capabilities in providing news, feature, opinion and sports content. Editorial expertise in developing web site content is represented by journalists with more than half a century of newspaper reporting, editing and newsroom management experience.
From the standpoints of presentation and ease of navigation, the site already is compared favorably to leaders of online-only newspaper ventures nationwide.
National industry reports suggest that online news sites are gaining rapidly in visitor frequency and placement of advertising dollars. Feedback from site visitors also substantiates the FTONEWS.com belief that the opportunity to provide a news-based web site for Franklin Township is both timely and appropriate.
The "Community Partner Program," patterned from similar packages put together by successful online newspapers in other sectors of the country, serves as the cornerstone of revenue streaming for FTONEWS.com, a for-profit business owned and operated by Franklin Township residents.
A very basic and affordable business partnering program, the FTONEWS.com "Community Partner Program" is consistent with original objectives of developing an online newspaper for Franklin Township. The intent from the outset has been to place the spotlight on happenings in Franklin Township, and to serve the residents and friends of the township, including businesses, organizations and individuals interested in targeting the consumer dollars available within the township.
The "Community Partner Program" offers businesses a variety of participation options designed to be consistent with their own marketing objectives - and within their customary approach to advertising, within their comfort range financially, and within their normal guidelines regarding civic participation.
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